How To Create Twitter Ads: Step By Step Guide

Twitter is indeed, a super-effective marketing platform. Having over 60% of the users following the small and medium-sized business enterprises, there is no denial in admitting that companies actually find Twitter ads, generating growth by converting visitors to potential customers. At this point, you might be wondering, “How advertising works on Twitter?” In order to create ad campaigns on Twitter, all you need is a Twitter account for your business where you keep tweeting random stuff ranging from the launch of your first product to milestone achievements.

In order to advertise on Twitter, you should complement your organic efforts with paid promotional options which are already made available by Twitter. Within a really small budget, you can reach out to those people who don’t yet follow your business’s page.

Step-by-Step Guide to Ads Creation on Twitter:

Let’s kickstart an interesting journey to learn and master the basic steps to set-up Twitter ads by using the best possible ad structure for your campaign.

1) Make a Choice Between Objectives

Running Twitter ads refers to a full-fledged marketing campaign where you can use multiple tweets to project your brand to create outreach awareness and lead generation. choose between Awareness, Consideration and Conversion.

2) Input the Details of Your Ad Campaign

Once you have chosen an objective for your ads campaign, you will be redirected to another page where you will be asked to fill in some details about the campaign such as:

• Name of your ads campaign.
• Starting date.
• Ending date.
• Campaign’s total budget.

Remember, this step has a close connection with step 1. With every objective you select, there will be different kinds of questions respectively. Moving down to deciding the total budget for your campaign, it’s for you to decide the daily budget and a tentative overall budget. Each day, Twitter will charge the daily amount you have set at a specific cadence.

3) Creating Ad Groups Within Your Campaign

For multi-level ad marketing, creating ad groups within your campaigns is a unique feature. For starters, the ad groups are individual groups having a defined range of their own budget, start and end date, audiences and etc, but they are grouped together to operate under the umbrella of a much larger campaign. While creating ad groups, there is an option labelled as “Bid Type”. The purpose of this option is to facilitate the bidding on promoted content. There are three ways to bid for a placement:

• Automatic Bid.
• Maximum Bid.
• Target Cost.

4) Selecting Your Target Audience

Do some research before selecting a group of audience and don’t take a leap of faith just because you “think” your selected audience will be interested in what you have to offer. Always customize the parameters mentioned below to reach out to the maximum people who are searching for what you are offering:

• Gender.
• Age.
• Location.
• Language.
• Device.
• Audience Features.

Other than these parameters, you can always reach out to people who are tweeting or searching using a target keyword. Set that target and your ads will show in those feeds where the same target keyword is being searched or tweeted about.

5) Selecting Creatives for Your Campaign

Finally, this is probably the last step after which, you will be able to launch the campaign. With every campaign, you want to run on Twitter, you’ll need to select a few tweets from a given list under the “Creatives” tab. These tweets are referred to as creatives and run with each ad group. You can either choose from a list of tweets that appear or simply create new tweets and select them once you’ve created them.

6) Review And Launch Your Campaign

After selecting creatives, review the campaign and once you have ensured there are no errors in the campaign or it requires no further modifications, hit the “Launch Campaign” button and wait to see the wonders.

Let us know in the comments below how this worked out for your brand.