The Gig Economy

Gary Goodwin
Plus Marketing
Published in
Nov 17, 2020
Photo by Pexel

Should we embrace the gig economy? Although this seems relatively new, musicians in 1915 called short-term engagements as gigs.

Now days, gigs comprise short-term engagements which allow employers to engage workers for short periods of time. This certainly allows for substantial cost savings. Gig workers can be hired to fill in when demand for the employer services rises. Of course, benefits are rarely payable, and defined benefit plans have gone the way of the polar icecaps. Slowly retreating.

The downside of gigs becomes apparent with the workers. Insecure periods of paid work. Lack of work life balance, which was a major concern just a few years ago. And now the main concern is simply finding work in the first place.

Ultimately the employer suffers too. The culture of the organization slowly melts away, returning to the icecap metaphor. In addition, innovation will eventually suffer. Innovation initially starts with inspiration, which is hard to achieve when you are busy learning what your new ‘gig’ is all about.

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