+ Marketing

How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft…

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more…

Don’t ignore an opportunity to be the best version of you. Having the right background for video chats can set the tone for how others…

It takes just 2 seconds for a potential customer to decide that your product is worth any consideration or not, so here your logo plays a…

The ideal and short answer to this question is: “as much as you can without incurring loss”! However, the strategy for spending $10 per…

The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it would answer how search engine…

A brief manual on how to deal with negative comments (and commenters)

Possibly; but something else matters a whole lot more

With every passing day SEO becomes even more important. This article contains a small summary of tips that can significantly boost the…

When someone tells you to follow your passion, run, run very fast in the opposite direction

Does your business have a documented Social Media Strategy? Well if you answered no, then you are not the only one. You can use this…

Increase power and control over data measurement

Social media marketing is the use of social media platforms such as Facebook, Instagram, and Twitter to promote your brand, to connect…

Twitter is indeed, a super-effective marketing platform. Having over 60% of the users following the small and medium-sized business…

Understand consumer behavior to make better decisions

It started with two simple tweaks