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  • Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks

    Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks

    How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft…
    Go to the profile of The Digital Cauldron
    The Digital Cauldron
    Feb 25
    What is Programmatic Advertising? How does it Work?

    What is Programmatic Advertising? How does it Work?

    In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more…
    Go to the profile of The Digital Cauldron
    The Digital Cauldron
    Feb 24
    LATEST STORIES
    Post-COVID World

    Post-COVID World

    I think everyone wonders about how COVID-19 will come to an end? What’s it like to be a survivor of such a deadly virus? Will everything…
    Go to the profile of Muhammad Mohsin Raza Jutt
    Muhammad Mohsin Raza Jutt
    Feb 20
    8 Zoom Backgrounds to Elevate Your Career

    8 Zoom Backgrounds to Elevate Your Career

    Don’t ignore an opportunity to be the best version of you. Having the right background for video chats can set the tone for how others…
    Go to the profile of Brannigan
    Brannigan
    Feb 20
    5 Good LOGO Designers

    5 Good LOGO Designers

    It takes just 2 seconds for a potential customer to decide that your product is worth any consideration or not, so here your logo plays a…
    Go to the profile of mayank
    mayank
    Feb 20
    How Much Should You Spend On Facebook Ads?

    How Much Should You Spend On Facebook Ads?

    The ideal and short answer to this question is: “as much as you can without incurring loss”! However, the strategy for spending $10 per…
    Go to the profile of The Digital Cauldron
    The Digital Cauldron
    Feb 19
    How SEO Works

    How SEO Works

    The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it would answer how search engine…
    Go to the profile of The Digital Cauldron
    The Digital Cauldron
    Feb 17
    This is what working as customer support on Twitter taught me about negative comments

    This is what working as customer support on Twitter taught me about negative comments

    A brief manual on how to deal with negative comments (and commenters)
    Go to the profile of Sandra Simonovic
    Sandra Simonovic
    Feb 17
    Writing Niche: Does It Matter?

    Writing Niche: Does It Matter?

    Possibly; but something else matters a whole lot more
    Go to the profile of Shailaja V
    Shailaja V
    Feb 15
    10 Smart Google SEO Tips for 2021

    10 Smart Google SEO Tips for 2021

    With every passing day SEO becomes even more important. This article contains a small summary of tips that can significantly boost the…
    Go to the profile of The Digital Cauldron
    The Digital Cauldron
    Feb 11
    Never follow your passion

    Never follow your passion

    When someone tells you to follow your passion, run, run very fast in the opposite direction
    Go to the profile of George Tewson
    George Tewson
    Feb 10
    Social Media Strategy In 8 Steps

    Social Media Strategy In 8 Steps

    Does your business have a documented Social Media Strategy? Well if you answered no, then you are not the only one. You can use this…
    Go to the profile of The Digital Cauldron
    The Digital Cauldron
    Feb 8
    Google Tag Manager for Beginners | CXL Course Review

    Google Tag Manager for Beginners | CXL Course Review

    Increase power and control over data measurement
    Go to the profile of Sandra Simonovic
    Sandra Simonovic
    Feb 5
    What Is Social Media Marketing?

    What Is Social Media Marketing?

    Social media marketing is the use of social media platforms such as Facebook, Instagram, and Twitter to promote your brand, to connect…
    Go to the profile of The Digital Cauldron
    The Digital Cauldron
    Feb 3
    How To Create Twitter Ads: Step By Step Guide

    How To Create Twitter Ads: Step By Step Guide

    Twitter is indeed, a super-effective marketing platform. Having over 60% of the users following the small and medium-sized business…
    Go to the profile of The Digital Cauldron
    The Digital Cauldron
    Feb 1
    Attribution | CXL Course Review

    Attribution | CXL Course Review

    Understand consumer behavior to make better decisions
    Go to the profile of Sandra Simonovic
    Sandra Simonovic
    Jan 30
    How I completely re-organized my Twitter Feed

    How I completely re-organized my Twitter Feed

    It started with two simple tweaks
    Go to the profile of Shailaja V
    Shailaja V
    Jan 25
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