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Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks
Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks
How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft…
The Digital Cauldron
Feb 25
What is Programmatic Advertising? How does it Work?
What is Programmatic Advertising? How does it Work?
In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more…
The Digital Cauldron
Feb 24
LATEST STORIES
Post-COVID World
Post-COVID World
I think everyone wonders about how COVID-19 will come to an end? What’s it like to be a survivor of such a deadly virus? Will everything…
Muhammad Mohsin Raza Jutt
Feb 20
8 Zoom Backgrounds to Elevate Your Career
8 Zoom Backgrounds to Elevate Your Career
Don’t ignore an opportunity to be the best version of you. Having the right background for video chats can set the tone for how others…
Brannigan
Feb 20
5 Good LOGO Designers
5 Good LOGO Designers
It takes just 2 seconds for a potential customer to decide that your product is worth any consideration or not, so here your logo plays a…
mayank
Feb 20
How Much Should You Spend On Facebook Ads?
How Much Should You Spend On Facebook Ads?
The ideal and short answer to this question is: “as much as you can without incurring loss”! However, the strategy for spending $10 per…
The Digital Cauldron
Feb 19
How SEO Works
How SEO Works
The search engine you used didn’t randomly pick this page out of the sky and send you here hoping it would answer how search engine…
The Digital Cauldron
Feb 17
This is what working as customer support on Twitter taught me about negative comments
This is what working as customer support on Twitter taught me about negative comments
A brief manual on how to deal with negative comments (and commenters)
Sandra Simonovic
Feb 17
Writing Niche: Does It Matter?
Writing Niche: Does It Matter?
Possibly; but something else matters a whole lot more
Shailaja V
Feb 15
10 Smart Google SEO Tips for 2021
10 Smart Google SEO Tips for 2021
With every passing day SEO becomes even more important. This article contains a small summary of tips that can significantly boost the…
The Digital Cauldron
Feb 11
Never follow your passion
Never follow your passion
When someone tells you to follow your passion, run, run very fast in the opposite direction
George Tewson
Feb 10
Social Media Strategy In 8 Steps
Social Media Strategy In 8 Steps
Does your business have a documented Social Media Strategy? Well if you answered no, then you are not the only one. You can use this…
The Digital Cauldron
Feb 8
Google Tag Manager for Beginners | CXL Course Review
Google Tag Manager for Beginners | CXL Course Review
Increase power and control over data measurement
Sandra Simonovic
Feb 5
What Is Social Media Marketing?
What Is Social Media Marketing?
Social media marketing is the use of social media platforms such as Facebook, Instagram, and Twitter to promote your brand, to connect…
The Digital Cauldron
Feb 3
How To Create Twitter Ads: Step By Step Guide
How To Create Twitter Ads: Step By Step Guide
Twitter is indeed, a super-effective marketing platform. Having over 60% of the users following the small and medium-sized business…
The Digital Cauldron
Feb 1
Attribution | CXL Course Review
Attribution | CXL Course Review
Understand consumer behavior to make better decisions
Sandra Simonovic
Jan 30
How I completely re-organized my Twitter Feed
How I completely re-organized my Twitter Feed
It started with two simple tweaks
Shailaja V
Jan 25
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