5 Amazing Keyword Research Tools that’ll guide you towards a SEO friendly website.

What are Keywords?

Whatever you type as a query in the search box of any search engine is a keyword, it can be the name of a famous restaurant or the shop located next to your house. The results you get in response to your query are the top-ranked pages for that specific keyword. These pages are called SERP or Search Engine Result Pages, these pages combine both organically and in-organically ranked pages.

Organic Search Results:

Pages that are ranked due to proper optimisation come under organic search result pages. This proper optimisation of web pages comprises many factors such as meta descriptions, ALT text, title tag, and keywords. Wherein keywords are the cornerstone of SEO. Trends have changed widely with respect to the search engines and its optimisation, but certain factors have remained constant and one of those is Keyword.

What’s trending?

Trends are set by the masses, so if you look for what’s trending you can make way to the most suitable keywords with respect to what services you offer and thus climb one step further in this journey of discovering the most suitable keywords.

You may have one or two terms in your mind for example if you offer IoT solutions to your customers, you have the term IoT in your mind. So take the term and look for trends. Trends here are basically average monthly search volumes for related keywords. There are many Keyword Research Tools which can simplify the process and help you to get what you desire.

Keyword Research Tools:

1. Google Keyword Planner

This is the most basic keyword analysis tool but still quite effective as it provides you data directly according to searches made on Google, which is quite beneficial as Google the search engine which most of us target. It provides you data statistics such as competition, search volumes and much more.

Google keyword planner can help you in finding new keywords using a word that describes what exactly your business is about. The results you get can be sorted on the basis of location, language and search networks.

2. Google Trends

This is another product of Google hence comes with an advantage that any information given by this tool is directly through the most used search engine Google itself.

With the help of Google Trends, you can get information about how popular or unpopular your seed keyword has been in the past few months or even some years. With such stats in your hand, you can easily plan in which time of the year it would be better to post or write about your seed keyword.

Google Trend also shows the related search queries along with their popularity. With this factor, you can work on your LSI keywords and hence rank your site higher for your preferred keywords.

3.Keyword Everywhere + Keyword Sheeter

Keyword Sheeter generates keyword suggestions for any given seed keyword. It doesn’t show search volumes or trends. Whereas Keyword Everywhere which is an add-on for Chrome provides search volumes, CPC and other similar data. So with a combination of both these tools, one can form a perfect list of keywords and you already know the next step, get going with these keywords and boost your product.

4. Jaaxy

This is a paid tool which has a free version for a limited period. With this tool one can find keyword ideas as well as average number of searches per month, traffic and much more. 2 important features which this tool provides are Quoted Search Results (QSR)and Keyword Quality Indicator (KQI). With QSR one can find the number of websites that are ranked for the particular keyword. KQI helps you to find the quality of the keywords you have used.

5. KeywordTool.io

KeywordTool is another tool that provides you a bunch of keyword suggestions. It provides you with options to filter the results in order to find the keyword of your choice. This tool also helps you in analysing your competitor’s site. It gives you complete information about the search volumes, trends, cost per click and much more

These tools serve as a quick guide while you are looking for your perfect set of keywords. There are various categories of keywords such as long-tail keywords, short-term fresh keywords product defining keywords and many more, you need to do your research and find the keywords that suit your product and then wait for the expected conversion.

For better optimisation of your website using the most suitable keywords and proper SEO, digital marketing strategies do visit us at Plutonic Services.