An Introduction To Digital Marketing
In the era of smartphones being present in every second hand, it is utterly impossible to deny the impression of the digital world upon the commercial sector. Not to forget that there’s a whole advertisement industry that thrives upon digital ways of marketing.
Traditional ways of marketing
Traditionally advertisements were printed in the newspapers. Offers or announcements were made by posters, pamphlets, and even loudspeakers. It was a sufficient arrangement for close by businesses. But as the geographical boundaries began to fade away these traditional methods of advertisement began to lose their virtue. As it seems impossible for a saree business in Varanasi to send hawkers for announcements or distributing pamphlets in Chennai, there arises a need for a new method of advertisement in order to expand the range of business.
With the rapid change of technology, the internet is no doubt taking over most of the domains of day to day survival may it be for banking purposes or even grocery shopping.
Remember the last time you saw a rickshaw carrying a loudspeaker for announcements or advertisements?
When was the last time you read a pamphlet being delivered to your house?
Loudspeakers are nothing more than the source of noise pollution being suppressed by the noise proof, air-conditioned buildings. And the pamphlets, you might have seen them yourself at the tea stall being used as the napkins or being recycled for paper bags. Yes, harsh but true. That is where your publicity went along with the money you spent. So it’s high time when you realize that digital marketing is the future of the commercial world.
What is Digital Marketing?
Digital Marketing, a buzz word being used everywhere, from the internet to the big corporations. Hundreds of new businesses have opened up revolving around this term. But what it actually means?
Digital Marketing revolves around the digital media techniques to advertise a business or cause. It uses all the available digital tools such as websites, social media platforms, youtube, applications, etc. to revolutionize the marketing world. It not only reduces the manual efforts or saves paper etc. but also removes the geographical barrier from the race of commercial businesses. Because of this concept, now the small scale businesses in India are being known across the Globe. The ads you see on google, on Youtube in between your videos, in between your songs on Spotify, are all a part of digital marketing.
Why do we need Digital Marketing?
All the multinational brands have been able to establish themselves overseas by the aroma of digital marketing being spread to every remote location across the world. Not only big brands but also the small businesses have been able to flourish because of digital marketing.
The Kanjivaram Saree of Kanchipuram is now famous overseas. The handicraft of Rajasthan is adoring Russian houses as well. This is the biggest impact of digital marketing on globalization as well.
Digital Marketing is giving wings to the corporate world ready to fly in the new horizons of the world. It is needed to reach all the distant parts of the world where the internet can reach. It is needed to expand the business to unknown measures.
Who doesn’t want to progress with the fast pacing world? Digital Marketing is the way to keep up with that pace.
Digital marketing is a wide concept and then there exist different types of it. But this doesn’t mean one needs to be a professional of the field to accomplish a successful marketing strategy. The next few blogs of this thread would cover all the aspects of digital marketing that are needed to become a pro in the field. Keep reading for learning the whole technique.
