High Output Product Management

Ameet Ranadive
Nov 11, 2016 · 6 min read
  1. Prioritize your products using the output metric
  2. Choose high-leverage product features

Select the right output metric

As a product manager, it’s incredibly important that you select the right output metric by which to measure your product’s output. The output metric is the indicator that you use to measure business value.

Prioritize your products using the output metric

Whenever considering a new product opportunity, you want to do is validate the market need with customer research. Along with convincing yourself that there is a real market need, you can use the output metric as a way to prioritize high-impact (high output) products for your team. The output metric becomes your initial screen for product opportunities — you can evaluate potential product ideas against the output metric you intend to drive. This will give you a sense of the opportunity size. How much will the product improve the desired output metric? You can then prioritize a number of potential product ideas by output and effort / risk.

Simple framework for using output metric for prioritization

Select high-leverage product features

In his book, Andy talks about how you can increase your productivity (and therefore increase your output with the same resources) in a couple of ways. You could squeeze more out of your existing resources — you and your team could work faster, longer, or harder. That approach may not be sustainable, and may result in errors as the team burns out or cuts corners in order to work faster.


  1. Prioritize your products using the output metric
  2. Choose high-leverage product features

PM Insights

A collection of posts that contain lessons learned from my time as a product manager.

Ameet Ranadive

Written by

Entrepreneur. Product management @ Instagram.

PM Insights

A collection of posts that contain lessons learned from my time as a product manager.