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Comparing SOAR and SWOT: Which Method is Right for Your Business?

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Main Differences:

SOAR differs from SWOT in its strategic purpose and approach. While SWOT takes a look at where a company is, SOAR is forward-thinking and focuses on the potential of the business.

In conclusion:

Both SWOT and SOAR are valuable tools for evaluating a business and identifying areas for development. SWOT is more traditional and may be more easily understood by external parties, but SOAR is a stronger option for younger or less-developed companies, especially those striving for innovation.

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Thaisa Fernandes

Product Management & Global Partnerships | Host @ Latinx in Power Podcast | Book Co-Author @ Mulheres de Produto