📩 Design Sprint Framework: Expert Answers to Common Questions

Thaisa Fernandes
PM101
Published in
Sent as a

Newsletter

2 min readAug 1, 2023

The Design Sprint is a framework for developing products and services, pioneered by Google Ventures in 2010. It is a structured process that includes six phases: understanding, defining, sketching, deciding, prototyping and testing.

In a recent article, Koji Pereira âš¡, answered questions about the Design Sprint process. The questions included the ideal group of people, finding the right challenge, including the design system in the Design Sprint, and getting people excited to join a Design Sprint.

Pereira explained that a diverse group of people is ideal for the Design Sprint, with participants from different roles such as designers, researchers, engineers, product managers, marketing and business people.

When finding the right challenge for the Design Sprint, it is essential to plan ahead of time and determine how the Design Sprint can help the project. The design system can be included in any phase of the Design Sprint, and Pereira suggests ensuring that all team members have a good understanding of it before the prototyping phase.

To get people excited about joining a Design Sprint, it is important to ensure that everyone agrees to it and that time is blocked off in their calendars. Pereira emphasized the importance of having all team members present for the entire three or four days of the Design Sprint, and that personal talks can be had with individuals who cannot be present.

The Design Sprint has evolved over the years, with some adaptations to the process, such as reducing the number of days from five to three or four. It is important to note that a workshop with isolated exercises borrowed from the Sprint methodology is not the same as a full Design Sprint. The Design Sprint remains a valuable framework for developing products and services, and Pereira’s responses to common questions around the process provide greater clarity and understanding of how it works.

Design Sprint Q&A: Clarifying Questions About the Design Sprint Framework

See you soon.
Thaisa Fernandes

Follow us on Instagram and LinkedIn

--

--

Thaisa Fernandes
PM101
Editor for

Program Management & Product Management | Podcast Host | Co-Author | PSPO, PMP, PSM Certified 🌈🌱