How Google Design Sprint works

Thaisa Fernandes
Dec 14, 2016 · 4 min read

I spent almost a month in India, I visited some cities there, and when I was in Hyderabad, I had an opportunity to participate in a Design Sprint workshop presented by Googlers at . The purpose of the workshop was to show how Google conducts Design Sprints.

What’s the meaning of it?

Design Sprint is a shortcut to learn without building and launching.

Image for post
Image for post
Photo by

Details about it

It was created by about 5 years ago, and the Design Sprint framework is based on the understanding of Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with final users and customers; basically, a way to solve design problems quickly.

The Design Sprint is run by the Sprint Master who is in charge of the event, and also in charge of the team, leading them toward a much higher level of satisfaction and of deliverables. The primary goal of the Sprint Master is to identify the challenges the team should be solving and also invite the right talent for the Design Sprint.

What are the Stages?

The Sprint Master starts defining the problem and after the definition of the problem is revealed, the Spring Master works in six problem-solving ways to resolve the challenge.

Six Problem Solving Ways

Understand

Understand to be understood. The first part of the Sprint requires inviting the right people to share business goals, technology capability, and user need. The goal of this stage is to expand the understanding of the product/project.

Diverge/Sketch

Anything is possible. Participants in the Design Sprint should explore all possible solutions to their user problems.

Decide

Time to review all ideas and vote for the best options as a team.

Prototype

Prototyping and testing without investing a lot of time, money, or resources.

Validate

Allows the team to learn different ways to design in a new form, but also hears each other’s points of view on their own designs.

When Do I Use It?

You can use it anytime during the design process:

  • At the beginning of a project to define what your product is offering or to create a shared vision;
  • When you’re at an impasse or have encountered impediments;
  • To inject speed in the development process.

Benefits of Running a Design Sprint

The benefits of running a Design Sprint are:

  • Solves design problems quickly;
  • User validation;
  • Allows you to fail early;
  • Design perspective to Agile;
  • Collaboration tool.




👏🏾👏🏿Clap once. 👏🏼👏🏾 Clap twice. 👏👏🏻👏🏽 Clap however many times you want.

Find out more at the, and. If you’re looking for PM goodies, check out the .

📩 Hey you, join the PM101 email list!

We send emails at most twice a month.

Disclosure: This post might contain affiliate links and first-party promotion. If you click on these links and buy a product, I may get a small commission at no extra cost to you.

PM101

Product and Program Management content

Sign up for PM101 Newsletter

By PM101

Monthly updates regarding Product and Program Management; methodologies and frameworks; certifications and time management. Take a look

Create a free Medium account to get PM101 Newsletter in your inbox.

Thaisa Fernandes

Written by

Problem solver and perfectionist in recovery willing to stretch myself and risk making mistakes to achieve innovative solutions and validate my learnings

PM101

PM101

Since 2016 sharing knowledge about the PM world with half million visitors yearly.

Thaisa Fernandes

Written by

Problem solver and perfectionist in recovery willing to stretch myself and risk making mistakes to achieve innovative solutions and validate my learnings

PM101

PM101

Since 2016 sharing knowledge about the PM world with half million visitors yearly.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store