📩 Maximizing Customer Satisfaction: Understanding the Difference Between NPS and CSAT

This article explains the differences between two of the most popular customer satisfaction metrics: Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT).

While both metrics measure customer satisfaction, they have different approaches and measure distinct aspects of the customer experience.

NPS provides insight into overall customer loyalty and advocacy, while CSAT is useful in identifying specific areas for improvement in the customer experience.

By utilizing both metrics, businesses can gain a more comprehensive understanding of customer satisfaction and make data-driven decisions to enhance their customer experience.

Understanding the Difference Between NPS and CSAT

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Thaisa Fernandes

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