Product Acronyms to Keep in Mind
I wrote an article with acronyms to keep in mind at work. At that time, I just moved to the United States and I was learning to navigate the acronym world. Recently I had this idea to revisit this post and also create a new article highlighting new acronyms related to the product management field.
- AARM: Acquisition, activation, retention, monetization
- AC: Actual Cost
- AOV: Average Order Value
- API: Application Programming Interface
- ARPU: Average Revenue per User
- BAU: Business as Usual
- BDM: Business Development Manager
- CAC: Cost to Acquire a Customer
- CALMS: Culture, Automation, Measurement and Sharing
- CAR: Client Actionable Request
- CMS: Content management system
- CPA: Cost per Acquisition
- CPC: Cost per Click
- CPM: Cost per Thousand Impressions
- CPU: Cost per Unit
- CR: Conversion Rate
- CRM: Customer Relationship Management
- CTA: Call to Action
- CTR: Click-Through Rate
- DACI: Driver, Approver, Contributors, Informed
- DAU: Daily Active Users
- DOD: Definition of Done
- DOR: Definition of Ready
- DRY: Don’t Repeat Yourself
- EV: Earned value
- FNAC: Feature Not a Company
- GA: General Availability
- GTM: Go to Market
- IoT: Internet of things
- KPI: Key Performance Indicator
- LOE: Level of effort
- LTV: Customer LifeTime Value
- MAU: Monthly Active Users
- ML: Machine learning
- MMP: Minimal Marketable Feature
- MPU: Mobile Processing Units
- MVP: Minimal Viable Product
- PDCA: Plan, Do, Check, and Act
- POC: Point of Contact or Proof of Concept
- POV: Point of View
- PPC: Pay per Click
- PRD: Product Requirements Document
- PMB: Product Marketing Bulletin
- PULP: Product Usage Logging Pipeline
- PV: Page View
- QA: Quality Assurance
- RFP: Request for Proposal
- ROI: Return on Investment
- ROS: Run of site
- RR: Retention Rate
- RWeb: Responsive Web
- SaaS: Software as a service
- SDK: Software Development Kit
- SWOT: Strengths, Weaknesses, Opportunities, Threats
- UI: User Interface
- UV: Unique Visitor
- UX: User Experience
- WBS: Work Breakdown Structure
- WIIFM: What’s in It for Me
- xFN: Cross-Functional
Which one is your favorite acronym?
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