Product Strategy — “Should Bing Rebrand Itself as a Sports Search Engine?”

Photo by Surface on Unsplash

Goals and Mission:

Mission:

To become the world leader in Sport Search Engine attracting sport enthusiasts globally

Goals:

• Bing to have features that hold value for sports watchers only
• Establish a niche in the search market as goto place for Sport Search Engine

Unmet Needs

• One place to know about a player’s record and histories , their teams tactical methodologies for winning
• Nostalgic searches — ability to view past games with minimum keywords in search
• Recommend Sports Bar and sport classes nearest to the user ● Life hacks from the favorite athlete

Competition

Customer Segmentation

• Indian Cricket fanbase 15–55 years
• Soccer fanbase world over 15–55 years
• NBA fans in USA 15–55 years

Integrated Ecosystem:

• Integrate with FanPlay (IOT) which connects sports stars and sports enthusiasts
• Integrate with STAT-HUB which gives sport fans a new look on how data informs design, influences strategy and transforms performance

Do you think Bing should rebrand itself as a sports search engine?

Yes — Bing should rebrand itself as a sports search engine since there are pain points for sports fans with current search engines like inability to get the historical data of a player in one place, no option for nostalgic searches, no info on nearest sports bar showing the live match of the day.

Microsoft already having released innovative products for sports enthusiasts like FanPlay , SMART-HUB, Azure, Dynamics 365, Power BI which enhanced OTT platforms give personalized recommendations to sport fans — it’s a great move for Bing to rebrand itself as a sport search engine.