📩 Spotify Case Study
Bindhu Balu wrote a case study for Spotify that aims to increase its 220 million paid subscribers to 300 million in a year.
Focusing on busy working professionals aged 23 to 50, the team plans to address subscription issues by introducing language-specific and content-specific packs.
Strategies for retention and engagement include exclusive features for music professionals, voice search, and social media integration.
The team emphasizes the need to address threats from tech giants and enhance revenue-generation strategies.
Spotify aims for substantial subscriber growth through targeted packs and enhanced features, while staying competitive in a dynamic market.
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Thaisa Fernandes
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