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The Ultimate Glossary of Product Management Terminology

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Product Roadmap

A product roadmap is a visual representation of the product strategy and how it will be executed over time. It highlights the high-level initiatives and features that will be delivered to meet the product’s goals and objectives. The product roadmap helps product managers communicate the product vision and align teams towards a common goal.

Market Segmentation

Market segmentation is the process of dividing a market into smaller groups of customers with similar needs or characteristics. This helps product managers understand the specific needs of different customer segments and develop targeted solutions.

Customer Discovery

Customer discovery is a process used to validate a product idea by talking to potential customers and understanding their needs and pain points. This information is used to validate the product idea and determine if there is a market need for the product.

Value Proposition

A value proposition is a statement that defines the unique benefits a product provides to its customers and why they should choose it over the competition. The value proposition helps product managers articulate the value they are delivering to their customers and ensures they are solving a real problem.

Product Backlog

A product backlog is a prioritized list of features and enhancements that the product team plans to deliver. It is a living document that is updated and refined as the product evolves. The product backlog is used to prioritize the product’s development and ensure the team is delivering the most impactful features.

Agile Methodology

Agile methodology is a software management approach that emphasizes collaboration, flexibility, and delivering small increments of work. It is commonly used by product teams to develop and launch new products. Agile helps teams respond quickly to changing market conditions and customer needs.

Minimum Viable Product (MVP)

A minimum viable product is a product with just enough features to satisfy early adopters and validate the product idea. It is used to validate the product idea and determine if there is a market need for the product. The MVP is an important tool for product managers to use to minimize risk and make informed decisions about the product’s future development.

In conclusion:

These are just a few of the essential terms in the product planning glossary. By understanding these concepts, product managers can effectively communicate with their teams, stakeholders, and customers and drive successful product outcomes. Whether you’re just starting out as a product manager or have been in the role for years, understanding the product planning glossary is a must-have for anyone looking to advance their career in product management.

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Thaisa Fernandes

Product Management & Global Partnerships | Host @ Latinx in Power Podcast | Book Co-Author @ Mulheres de Produto