📩 Unlocking Success with Product Strategy Framework

Isadora Serpa’s article explores the key components of an effective product strategy and how a well-crafted template can lead to remarkable success in product management.

The article emphasizes the importance of thorough pre-work, involving key participants, and aligning with company strategies. The product strategy development process is broken down into six steps:

1. Company Goal: Start with a company-wide objective that sets the direction for the business, such as improving retention rates or achieving a specific user target.
2. Product Strategy: This serves as a blueprint outlining how your product will contribute to the broader company strategy.
3. Product Goal: Create specific, time-bound objectives for the product, like increasing app users or trust ratings.
4. Hypothesis: Propose solutions to address identified market problems or customer needs, for example, introducing artificial intelligence for personalized financial guidance.
5. Initiatives: Define tangible deliverables that validate your hypothesis, such as introducing a virtual advisor for investments or creating personalized alerts.
6. Main Bets: Identify initiatives with high confidence levels based on data, research, and market insights.

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Unlocking Success with Product Strategy Framework

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Thaisa Fernandes

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