📩 Unlocking user Insights : Tips for conducting successful user research

Aish Gupte discusses the importance of user research in understanding users’ needs and pain points to design better products and improve user experience.

A well-prepared research plan is emphasized as essential before conducting user research, as it helps define research goals, target audience, questions, and methodology, while ensuring all necessary aspects are covered.

✅Exploratory Research: Conducted at the beginning of product development, it aims to gain a broad understanding of users, their needs, and pain points.

✅Descriptive Research: This type describes the characteristics of a specific user group, providing a detailed analysis of user behavior, preferences, and attitudes.

✅Evaluative Research: Performed to assess the usability and effectiveness of a product, evaluative research aims to identify usability issues and gather user feedback for improvements.

Read the Entire Article:

Unlocking user Insights : Tips for conducting successful user research

See you soon.
Thaisa Fernandes

Follow us on Instagram and LinkedIn