π© User Science Tools to Keep in Mind
The article is discussing the importance of benchmarking customer experience metrics for companies looking to improve their user experience.
It suggests using metrics such as Net Promoter Score (NPS), Churn Rate, Customer Satisfaction (CSAT), Customer Loyalty & Engagement, and Average Time Resolution to measure and track the customer experience.
The article explains what each metric is and how it can be calculated and used to improve customer satisfaction and retention. It also mentions that while these metrics can be helpful, they may not be the only solution to fixing customer experience issues and that it takes time and effort to improve the customer experience.
Customer Experience Metrics and User Science Tools to Keep in Mind
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Thaisa Fernandes
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