Why Your Startup Needs a Product Manager Consultant

İlayda Yağmur Derviş
PM101
Published in
5 min readJul 20, 2024

Hey everyone!

I’m excited to share some news with you at the beginning of this very article! After years of working as a freelance Content Writer, I decided to explore freelancing as a Product Manager. Let me tell you, it’s been an amazing experience so far. While I’m still on my journey to achieve all my goals as a freelance Product Manager, I’ve already had the pleasure of helping small startups with their testing processes. These experiences inspired me to take a bold step forward.

It’s not launched yet, but even the decision is a major milestone for me, and I couldn’t wait to spill the tea with you all. I still need some time for launching, but you’re never too late to announce the news and get help.

This blog article will discuss why your start-up needs me as your Product Manager Consultant and discover the importance of getting help.

by Canva Studio

In today’s fast-paced business landscape, companies are constantly pressured to innovate and deliver top-notch products that meet customer needs. However, managing a product from its beginning to market launch can be an exhausting task for everyone.

This is where my product management consultancy offers expert guidance and strategic insights to drive product success. In this blog post, we will explore the world of product management consultancy, its benefits, and how it can transform your business.

What is a Product Management Consultancy?

by cotton bro studio

Product management consultancy involves engaging external experts who specialize in guiding businesses through the complexities of product development and management. These consultants bring a wealth of experience and industry knowledge to help companies streamline their product processes, from ideation and market research to development and launch.

Having a product manager onboard doesn’t mean you don’t need a product management consultant, fresh eyes always help. So maybe we should talk about when you should consider consulting.

When to Consider Product Management Consultancy

Startups and New Ventures

by Startup Stock Photos

Ventures, whether startups or established businesses, often face challenges in navigating the complex landscape of product development and management. Engaging a product manager consultant can be a game-changer, offering specialized expertise and strategic insights to drive success.

  • Early-stage companies often lack the resources and expertise needed for effective product management. Working with a consultant is much cheaper.
  • Consultants can help lay a strong foundation for product development and market entry.
  • If you’re working at a Venture Center, having a Product Management Consultant will help companies end to end.
  • Hiring a full-time, in-house product manager can be costly, especially for startups with limited budgets. Pay only for the services you need, when you need them.

Having a product manager consultant can be a strategic advantage for ventures of all sizes. From providing specialized expertise and an objective perspective to accelerating time-to-market and fostering innovation, consultants play a crucial role in driving product success. Whether you’re a startup looking to make your mark or an established business aiming to stay ahead, a product manager consultant can be the key to unlocking your venture’s full potential.

Product Launches:

by cottonbro studio
  • Preparing for a product launch can be overwhelming.
  • Consultants assist in market research, positioning, and go-to-market strategies to ensure a successful launch.
  • Product manager consultants help identify and mitigate risks associated with product development and launch

Product Revamps:

A product revamp involves redesigning, enhancing, or repositioning an existing product to better meet market demands, improve user experience, and drive sales. This process can include updating features, rebranding, improving usability, and incorporating new technologies.

  • When a product isn’t performing as expected, a fresh perspective is needed.
  • Consultants analyze existing products, identify issues, and recommend improvements.

Scaling and Growth:

by Dani Hart

Scaling and growing a business involves navigating complex challenges, from managing increased demand to expanding product offerings and entering new markets. A product manager consultant can be a vital asset in this journey, providing the expertise and strategic guidance necessary to ensure sustainable growth.

  • As businesses grow, managing a diverse portfolio of products becomes challenging.
  • Consultants help scale product operations and implement effective management frameworks.

So until now, you know why you need a product consultant. Let’s talk about its benefits.

When to Consider Product Management Consultancy

by Ketut Subiyanto
  • Consultants bring a diverse range of skills and experiences from working with various industries and companies.
  • They provide valuable insights and best practices that can significantly enhance your product management strategies.
  • Hiring a full-time product manager can be expensive.
  • Consultancy services offer flexibility, allowing you to access top-tier expertise without the long-term commitment. And it’s diverse.

It’s time for me to embrace new challenges in my career, and I’ve been exploring the exciting world of freelancing as a Product Manager. Having previously worked as a freelancer in social media management and content creation, I found that freelance product management is equally enjoyable and rewarding. This is a new chapter, and I’m excited about it!

Although I haven’t yet reached all my goals as a freelance Product Manager, I am confident that I will achieve more soon. I’m collaborating with exciting people, can’t wait to share with you guys!

In today’s fast-paced business environment, companies must constantly innovate and deliver top-notch products to meet customer needs. However, managing a product from inception to market launch can be an exhausting job. This is where my product management consultancy offers expert guidance and strategic insights to drive product success.

So, if you’re ready to elevate your business and achieve sustainable growth, consider the benefits of working with a product management consultant. Let’s transform your vision into reality and unlock your venture’s full potential together.

Thank you for joining me on this journey. Stay tuned for more insights and updates from my new Product Management Consultancy company. Until next time, happy innovating!

Thank you for reading so far! Looking forward to meeting you in my next story! Feel free to contact me on LinkedIn

Best wishes,

Yağmur.

--

--