A Radical, and Simple, Approach to Product Prioritization

How do you decide what belongs in your product?

Richard Banfield
Oct 31, 2017 · 5 min read
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Source: Twitter Poll

Why Is Prioritization So Hard?

How Do You Filter The Priorities?

“We saw it was very rare that products were driven by a compelling vision. We all had tried to build great products throughout our careers, but we didn’t have a clear path. We compared notes and put rigor around a process to create vision-driven products.” — Radhika Dutt

Step 1: Creating A Product Vision

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Step 2: Connecting Vision To Product Strategy

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Step 3: Applying The Vision To Prioritization

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Prioritizing Between Sustainable & Good Fit

More tricky is if good vision fit and less sustainable or if it’s not a good vision fit but takes care of some sleepless nights :) — Nidhi Aggarwal

Step 4: Align Analytics With Product Vision



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Product Management Insider

The exclusive data and insights that enable 17,000+ product…

Richard Banfield

Written by

Dad, husband, cyclist, product and design transformation leader. I write books on design & product.

Product Management Insider

The exclusive data and insights that enable 17,000+ product managers to win. Subscribe via email at productmanagementinsider.com. We are powered by Alpha.

Richard Banfield

Written by

Dad, husband, cyclist, product and design transformation leader. I write books on design & product.

Product Management Insider

The exclusive data and insights that enable 17,000+ product managers to win. Subscribe via email at productmanagementinsider.com. We are powered by Alpha.

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