Image for post
Image for post

Here’s why you don’t do customer research

Sofia Quintero
Jun 6, 2018 · 5 min read

“As CAC increases, the relative value of features declines and growing a business just becomes that much harder. We’re in a world where we’ve literally been given the answer to success — understanding our customer — not always agreeing, but at least understanding. For the most part we’ve turned our noses up at the notion of actually talking to the people who are ultimately paying us. That’s a scary thought.”

“You should treat your product and engineering people exactly how you treat everyone else in the company. How are they impacting the customer? Hold them accountable for that too. Just like sales. If you want to talk to me about the latest infrastructure tech out there, I don’t care. What I want to know is did we sell more or not?”


Image for post
Image for post
Image for post
Image for post

Product Management Insider

The exclusive data and insights that enable 17,000+ product…

Sofia Quintero

Written by

Founder and CEO at https://getenjoyhq.com/

Product Management Insider

The exclusive data and insights that enable 17,000+ product managers to win. Subscribe via email at productmanagementinsider.com. We are powered by Alpha.

Sofia Quintero

Written by

Founder and CEO at https://getenjoyhq.com/

Product Management Insider

The exclusive data and insights that enable 17,000+ product managers to win. Subscribe via email at productmanagementinsider.com. We are powered by Alpha.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store