25% of Women Have Turned Down a Job Because of the Benefits Package. Here’s How Employers Can Fix That.

Elena Lipson
Aug 23, 2018 · 4 min read

The Alpha Test

After hearing common challenges from the working moms I coach in my executive coaching practice, I approached Alpha, an on-demand user insights platform, to learn more about what working women really want and need from their employers to feel supported and successful.

  • Women (35%) ranked paid time off as the most important employer benefit, with 77% of women noting that paid time off, including maternity leave, was “extremely” or “very” important in relation to their overall benefits package
  • Other benefits women valued highly include flexible working arrangements (23%), fitness and wellness offerings (14%), adequate maternity leave (11%), subsidized childcare (6%), caregiving/eldercare support (5%) and concierge services to support daily tasks (5%)
  • More than 60% of respondents felt that 3 months of paid maternity leave was reasonable and fair both for employers and employees
  • There was greater variation among respondents in terms of the appropriate timeframe for partial paid leave, with 19% supporting 1 month of partial paid leave, 20% supporting 2 months, 21% supporting 3 months and 18% supporting up to 6 months of partial paid leave

Implications for Employers

So what’s the implication for employers?

Additional Considerations

While our test spanned multiple industries and job functions, we recognize that benefits preferences may vary greatly by industry, career stage and age and strongly encourage employers to carefully study the total benefit packages that make the most sense for their unique population.

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Elena Lipson

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Product Management Insider

The exclusive data and insights that enable 12,000+ product managers to win. Subscribe via email at productmanagementinsider.com. We are powered by Alpha.