Product Habits

Anna Savina
Feb 15, 2019 · 3 min read

Co-founder Hiten Shah on how PMs can become better at customer research

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Why do you think a lot of companies don’t do enough customer research?

Doing customer research is hard because you have to set up time to talk to people…. It’s super difficult unless you realize how much harder it is if you don’t do it.

What are some of your favorite tactics that help you avoid these pitfalls of customer research?

Are there any common mistakes people make when they do customer research?


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Product Management Insider

The exclusive data and insights that enable 17,000+ product…

Anna Savina

Written by

SF-based editor and content strategist✌️ https://asavina.com/

Product Management Insider

The exclusive data and insights that enable 17,000+ product managers to win. Subscribe via email at productmanagementinsider.com. We are powered by Alpha.

Anna Savina

Written by

SF-based editor and content strategist✌️ https://asavina.com/

Product Management Insider

The exclusive data and insights that enable 17,000+ product managers to win. Subscribe via email at productmanagementinsider.com. We are powered by Alpha.

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