Here’s what product management will look like in 2028

Thor Ernstsson
Nov 8, 2017 · 6 min read

So what will product management look like in 2028?

We’re in the data business, so we typically eat wild assumptions for breakfast. I know I’m breaking numerous rules by making predictions about the distant future. But given our vast experience working with 500+ product managers to run 15,000+ experiments, here are five things about product management that I’m confident will happen by 2028:

#1 — Manual efforts today will be seen as archaic, like building your own CRM

#2 — As the cost of engineering drops even further, an onslaught of niche products will emerge

#3 — Product management will be so collaborative that it won’t be a standalone role

#4 — Virtual reality will make every experience testable, not just digital products

#5 — Putting customers first will no longer be a competitive advantage

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Thor Ernstsson

Written by

Founder and CEO of Alpha — alphahq.com. Previously founder and CTO of Rally Health & seller of virtual farm equipment.

Product Management Insider

The exclusive data and insights that enable 12,000+ product managers to win. Subscribe via email at productmanagementinsider.com. We are powered by Alpha.