The Importance of Understanding Emoji

Antoine Buteau
Aug 11, 2017 · 3 min read

Shatha Ali A Hakami, The Importance of Understanding Emoji: An Investigative Study, University of Birmingham, Research Topics in HCI (2017).

Executive Summary

Emoji are linked to the Unicode standard, which is the foundation for text in all modern writing systems. Emoji are first represented by various code points and numbers, then encoded in Unicode Transformation Format (UTF), making emoji machine understandable, and finally rendered by platform vendors into their graphical appearance. Although emoji have different appearances on different platforms, the Unicode Consortium is making sure that emoji names and meanings are standard across platforms.

The Impact of Emoji

Psychological Impact

Sociological Impact

Linguistics Impact

Final Words


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The PNR

The PNR Paper is a short summary, every week, of an…

Antoine Buteau

Written by

Helping people and organizations grow @pnrconsulting. Writing about strategy and BizOps at https://antoinebuteau.com/

The PNR

The PNR

The PNR Paper is a short summary, every week, of an interesting research paper in the field of business, management and strategy. PNR is a Montreal-based management consulting firm with a technology and growth focus.

Antoine Buteau

Written by

Helping people and organizations grow @pnrconsulting. Writing about strategy and BizOps at https://antoinebuteau.com/

The PNR

The PNR

The PNR Paper is a short summary, every week, of an interesting research paper in the field of business, management and strategy. PNR is a Montreal-based management consulting firm with a technology and growth focus.

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