The Thought Process
This year so far has been an eventful one for POA Network. We’ve made updates to our network, seen our community grow and we won one of the ETHPrize bounties for our open source blockchain explorer.
Given these notable events, we felt it was time to build a brand that better represents who we are and where we’re headed. So over the past few months, we have been working on an exciting new rebrand of POA Network with our partner Underdog — a branding agency that works exclusively with startups and blockchain projects.
With their help, we’ve been able to articulate our purpose, values and strengths more clearly and translate that into a unique and expressive identity. Together, we’ve created a brand that will lead our platform into the future.
It’s time to hang up the old “Illuminati logo” (By the way, we’re not in any way affiliated with the New World Order or repitallians, just for the record :)
We redesigned the logo using simple fundamental shapes. And by dissecting these shapes into pieces, we’re able to create a unique brand language that metaphorically represents the accessibility and flexibility of our platform.
Unlike many other projects in the space, we’re the only fully-functional Ethereum sidechain with Proof of Authority consensus and a fully-functioning block explorer. In a world of “what if’s” and “could be’s” we’re solving the scalability issues of blockchain today.
So with 2D flat shapes as a foundation, we incorporated prominent 3D elements to represent the very real and tangible nature of our platform. And our new primary tagline “Welcome to tomorrow.” further supports our position.
As a public, open-source platform, we also have a strong focus on collaboration and inclusion. So with all of this, the theme of a “global neighborhood” was born.
More Than a Logo Change
The rebrand project was more than a logo change. It was about creating a universal and smart brand identity for POA Network.
This Is Just The Beginning…
Over the next several weeks, we’ll be rolling out the new identity over all our projects starting with “Explorer by POA”. We’re thrilled that our new brand reflects our unique position and exciting things we’ve got in store for 2018 and beyond!
With no further delay, we present to you our new POA brand framework!
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