Are there too many podcasts?

Nick Hilton
Apr 2, 2019 · 5 min read

This week I received an email to my work inbox (I daren’t allow the word ‘podcast’ to enter the private sanctum of my personal inbox) with the simple subject line: The total number of available podcasts is now 700,000*.

That was shortly followed up by a news story out of Radiodays Europe, where the BBC said they expect podcast consumption to quadruple in the next two years. Now, in a perfect world, consumption…