Joe Rogan’s Spotify deal could be very bad for podcasting. Or it could be very good. Toss a coin.

Where do you come from and where do you go? Where do you come from, my Butterfly Joe?

So, Joe Rogan has signed a deal to go exclusive, in podcast and video format, with Spotify. It’s a deal reported to be worth $100m, though over a number of years, and it has been celebrated in some corners of Podcast World and lamented in others.