What Every Podcast Website Should Include

Podcasts are becoming more than just an additional content stream for businesses which also means that they often require more than just a subpage on your website.

One of the most important things to keep in mind with a podcast’s website is what would a new listener — or someone who’s learning about your podcast for the first time — take away from their first exposure to its website?

With this in mind, think of these points as a kind of checklist for covering your bases when it comes to welcoming new visitors to your podcast’s website, whether that be a standalone site or as part of your main web presence.

A clear description of your show

This might seem obvious but it helps to be able to read what your podcast is about pretty quickly when landing on its site. That said, it doesn’t have to be a lengthy essay. Somewhere between a couple of sentences to a paragraph should do nicely — even the description you use that shows in your listening app of choice would do nicely.

Think of this as your elevator pitch to prospective listeners. It’s an encapsulation of what to expect from the show…