Podcasts are becoming more than just an additional content stream for businesses which also means that they often require more than just a subpage on your website.
One of the most important things to keep in mind with a podcast’s website is what would a new listener — or someone who’s learning about your podcast for the first time — take away from their first exposure to its website?
With this in mind, think of these points as a kind of checklist for covering your bases when it comes to welcoming new visitors to your podcast’s website, whether that be a standalone site or as part of your main web presence.
A clear description of your show
This might seem obvious but it helps to be able to read what your podcast is about pretty quickly when landing on its site. That said, it doesn’t have to be a lengthy essay. Somewhere between a couple of sentences to a paragraph should do nicely — even the description you use that shows in your listening app of choice would do nicely.
Think of this as your elevator pitch to prospective listeners. It’s an encapsulation of what to expect from the show that also entices visitors to listen and subscribe.
Links to listening platforms
Speaking of subscribing, having clear and obvious links to the core listening platforms is pretty much a must-have for all podcasts nowadays. By providing one-tap links to Apple Podcasts, Spotify, Google Podcasts, and providing a direct RSS feed link will cover the needs of the majority of listeners.
After that, if you want to cover almost all the other listening platforms you can add Stitcher, Overcast, Pocket Casts, Castro, TuneIn, and Radio Public, but though these are by no means essential.
The important thing here is to demonstrate that listeners can find your podcast anywhere they listen to podcasts and to make it as easy as possible for them to add your podcast to their app of choice.
Keep it simple and easy for new visitors to be able to explore your website without being put off and you could have a brand new listener at hand.
For example, if your show has multiple seasons then make those clearly defined.
Serial does a great job of this by clearly distinguishing between its first two series.
Make it mobile friendly
Considering that a large portion of podcast listening takes place on mobile devices like phones and tablets this one should come as no surprise.
Your website should include all of the things included in points 1–3 from above and they should all be prominent on a mobile layout too.
A Challenge for You
I thought about listing a few websites here that demonstrated some of these points but then I figured it might be a better option to recommend that you check out the websites of your favourite podcasts and see how they do it.
No two are alike so if you’re thinking of redoing your podcast’s website there’s plenty of inspiration out there to draw from.
Originally published at www.sonics.io.