Ace Your Podcast!
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Ace Your Podcast!

7 Ways To Compete Against Big Name Celebrity Podcasts

Or maybe you should stop comparing.

Celebrity podcasts get a lot of media attention, sometimes undeserved.

If a “star” (whatever that is) begins a podcast, it’s going to be mentioned in many places. Chances are if they are a big enough name, they’re going to have people try their show quickly, and their audience will also grow quickly.

One thing you will notice about most of these shows is how good they sound, in both content and audio quality. No flubs, no bad edits, no weird sounding mics, little background noise. They may also have great cover art, a beautiful website, and well written descriptions.

There are reasons for this.

Mostly, they have a large enough budget to hire a great team to do many of these things for them. Or they’re attached to a big streaming company that gives them help.

The celebrities also have a lot more experience behind a microphone or a camera. This experience makes them more relaxed when interviewing guests or in general. They’ve also been interviewed themselves quite a bit, which helps them learn what to ask and how to ask it.

Now, before you think it’s all sunshine and roses for them, let’s talk about some of the difficulties big names may have that you don’t or won’t.

Expectations for their podcasts are much higher, and there’s always the possibility they may stink at it. How many big stars have had flops in their careers? Pretty much all of them. A big name does not guarantee great content. These shows have fewer margins of error.

They are also more susceptible to criticism, and any mistakes they make are going to be amplified.

Like anyone else, they may find they don’t enjoy it, and you may start to hear their lack of interest. This could happen if they’ve signed a long term contract.

However, overall they’re going to have a greater chance of success than you will.

So how do you compete with all this? What do these shows do that you can do as well?

First, produce great content.

Seriously, do your best to improve with every episode. Pick one thing from each episode and work to make that one thing better in the next one.

Read up on how to be more engaging, how to ask better questions, how to tell a story, etc. Great, compelling content and guests are how you get people to continue listening. Without that, you won’t get people to follow you. Don’t fall for all the “ways to massively grow your audience!” articles. They don’t work for long if you don’t have great content.

Have you chosen a topic that can appeal to a wide audience?

Be aware that you can be too vague in your niche, leaving people bewildered about what you’re doing. And besides, you don’t need a huge following to be successful. You can make money and grow a business with just a thousand superfans.

Speaking of fans, engage your audience.

Respond to their input, maybe read their questions and answer them on your show. Use social media and build a community by offering them value for their time.

Similarly, engage the community that already exists about your topic.

Look and listen to others in your field and ask them questions, or offer feedback. DO NOT pimp your podcast in your comments. This is the quickest way to immediately turn someone off, and they will ignore you or block you. Even to your colleagues, offer them value.

Make it easy to find you.

If people do a search about your topic, do you show up on the first page? Investigate SEO techniques, and utilize them in your show descriptions and your website. (Be careful here, too. There’s a lot of bad advice out there.)

Make sure the audio quality of your show is the best you can make it.

I’m not saying you need fancy equipment, I’m saying don’t record your show near a window with loud traffic noise, get your dog to stop barking (way too many hosts think this is cute. It’s not), and learn where the microphone actually is on your phone or iPad. Background noise of any kind is not your friend.

Be consistent in delivering your episodes.

The big shows are always there on time with each episode, and it matters. You don’t have to do a lot of episodes, even once a month is ok, just make sure your audience will always know when to expect the next one, then deliver.

Finally, and maybe most importantly, stop comparing your podcast to others.

Do you. Be the best you can be without worrying whether it’s enough. If you’re talking about something from the heart, or that you’re passionate about, you’ll find your audience.

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