When A Partner Says “I Hate Your Podcast.”
Or “Why would you even want to do one?”
Have you ever had a partner ask you, “Why do you have a podcast?”
Maybe that was followed by “They seem stupid. I tried one once and it was just people blabbering over nothing.”
Or maybe, “Are you trying to be an influencer? Like the Kardashians? We certainly don’t need any more of those!”
Perhaps, “Why would anyone follow you? You don’t know anything. You’re only a teenager.”
And then, “I don’t understand your show. It makes no sense to me. It wouldn’t surprise me if no one else gets it.”
How about, “What a ridiculous way to try to make a living.”
And finally, “I hate your show. I don’t know why you waste your time on it.”
Are any of these enough to make you stop?
At the very least, they may have you asking yourself, “Why AM I doing a podcast?” which is not a bad thing.
I could give you (and I will) some arguments to use in the conversation, but I think we all understand if someone is saying these things to you, you’re not likely to change their mind.
First, let’s talk about value.
Your podcast should provide value to your listener. They should walk away better informed about their business or their lives. Maybe you’re trying to provide entertainment, to make them laugh, to (Billy Joel quote here) “make them forget about life for a while.” No one should ever feel they wasted their time listening to your episode.
With this in mind, a reason to do your show is you feel you have something to say, hard won wisdom to impart. You’ve spent years in a particular field and want to share your experience because you think it will be helpful. You feel your knowledge has value.
Maybe you have insights no one else seems to have. Your friends are constantly saying to you, “Wow, I never thought of that!”
Maybe you have a passion about something, almost an obsession, and you love the idea of talking about it for hours.
Maybe…you just enjoy doing it.
These are all great reasons. If you feel you fit any of these, you need to keep going! At the very least, stating these reasons will go a long way towards convincing your loved ones that what you’re doing makes sense. Even if they still don’t understand, they will respect that you have thought it through.
What won’t work?
“If I get enough followers, I can make a lot of money!” followed closely by “If I get enough followers, I’ll be famous!”
“All my friends are doing it.” (Did your mom ever say to you, “If all your friends were jumping off a bridge, would you jump too?”)
Maybe you were told, “Every business needs one!” (They do?)
“I just want to try it and see what happens.” If this is you, you’re not going to be doing a podcast long term if you don’t fit one of the value reasons above.
Doing a podcast will never make sense to some people.
Older people struggle with the idea that someone could actually make a living online, although that might not be your goal. Some will say the odds are stacked against you, which they are, but this will just lead me to finally write the article about why you only need a thousand superfans to do well financially.
The word “influencer” seems to have taken on some negative connotations over the years. If you use this term to describe yourself, you’d better be laughing all the way to the bank because otherwise no one will be taking you seriously.
Another thing a partner may bring up is, “How can you deal with all the negative comments?” This is a real concern. If you’re not prepared to deal with this, it could be a reason to stop.
Sadly, your podcast may become one of those things you don’t talk about with your partner.
But you shouldn’t have to justify why you’re doing your podcast if you’re doing it for the right reasons. You should ask your friends and family to at least respect what you’re doing, even if they don’t understand. Maybe point out that you’re loving it (you are, right?) and that’s enough of a reason.
Keep making shows, I need some new ones to listen to.