What’s in a Podcast Name? Apparently, a TON. [CASE STUDY]
UPDATE OCT 30, 2018: Since first writing this post — much has happened in the Apple-ecosphere of podcasting. Some of the practices described originally ont only don’t work, they can get you booted from iTunes.
I recommend you check out THIS more recent post I’ve created about the issue of naming your show. Now… on with the original…
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One of the cool things about doing a podcast about #podcasting is that as we share our best practices, people sometimes respond with their own experience after following our advice…
People like Gerald from the BuyBlack Podcast. Here’s what Gerald had to say…
❝Carey, I wanted to pass you some quick feedback on what happens when a person takes your advice of optimizing podcast name and artwork.❞
Gerald is referring to episode 90 — teaching why podcast names are important and how getting them RIGHT can make a huge difference.
Gerald continues…
❝If you remember when I reached out last year about ediiing, my show was called “Buy Black: Build the New Black Wall Street” I have attached a copy of the podcast artwork which I made myself in Powerpoint.❞
The image Gerald refers to is below…
Gerald continues…
❝I have recently rebranded my show, “Buy Black Podcast | The Voice of Black Business”, to make it much more clear why I should be seen as an authority in the niche and to keyword optimize. I also had a very talented graphic designer from Fiverr develop new art for my show (attached).❞
A few things to note about Gerald’s comments…
- He’s modified his title to include his preferred keywords “Black Business”
- He’s updated his cover art to be more eye-catching and compelling (here is the second image he refers to)
And here is what Gerald notes has happened since applying these simple changes…
❝Before the rebrand, a search for “Black Business” would not yield my show in the top 50 or even 100 for most podcast directories. Simply by changing the name, I am now on the first page in iTunes (he means Apple Podcasts) for that search, and am the #3 result in Spotify and I am #1 in Stitcher!❞
Here are the “directory” images, showing the proof of what Gerald is saying…
Isn’t it amazing what well-informed, practical changes can do to the findability of a podcast?
Gerald continues…
❝Long and short, Podcastification continues to be an amazing tool for us podcasters. You’re a god send and your hard work and wisdom is very much appreciated. Feel free to use my feedback however you desire. Blessings, Gerald W Jones II, Host — Buy Black Podcast | The Voice of Black Business❝
Thank you Gerald! YOU are the superstar in this!
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#podcasting #bestpractice #iTunes #ApplePodcasts
