Smartphones Have Played A Major Role In The Podcast Growth

The average time spent on smartphones by each consumer has been increasing than any other media. According to research in 2018, US adults had spent an average of 3 hours and 35 minutes using their mobile devices per day. This time is 11 minutes higher than the previous year.

With the increase in the use of smartphones, podcast consumption has also increased. Now podcasts are the favorite medium of content consumption. Another reason is that it’s easy to consume the audio content as a listener doesn’t have to sit in a place and focus on the screen. They can consume content while doing regular tasks like cooking, exercising, walking, driving, etc.

Around 70% of Americans are aware of the term podcast and 50% of the total listening is done at home. This increase in podcast consumption drives the interest of advertisers to invest more in podcasts advertisements. It is the most preferred ad format by the advertisers to reach and engage with a specific audience.

In 2010, the Global Audio Ad expenditure worldwide was 28.43 Billion USD. The number has increased to 31.49 Billion USD in 2019 and is expected to rise up to 31.65 Billion USD in 2020.

Generally, users avoid advertisements and use ad-block extensions in their browsers or get the premium packs to get ad-free content. But according to a survey, 78 percent of listeners don’t mind podcast ads.
With this, podcast advertisement is expected to grow 4.5% of global audio ad spending by the year 2022.

For more details and discussions, Connect with us via Telegram: https://t.me/podminers
Twitter: https://twitter.com/PodMiners
Facebook: https://www.facebook.com/podminers/
YouTube: https://www.youtube.com/channel/UCEjdmArZFMr2uD_hG0Ryy_A/
Instagram: https://www.instagram.com/podminers_official/
Linkedin: https://www.linkedin.com/company/podminers/