The Potential of Podcast Ads
For any brand, marketing and promotion are necessary. And in this era, where podcasts are booming, advertising the product through podcast ads is best you can do for it.
Podcasts are easy medium to consume the content. People are giving more preference to podcasts as compare to any other medium. As a result of the increase in its level of use by the masses, a lot of revenue has been invested in Podcast ads. About $31.34 Billion USD has been invested in Podcast ads just in 2018 alone, to show you it’s rapid growth.
It is a way of creating awareness to drive traffic to a product. Different advertisers make use of Podcast to introduce their products or carry different information around. This is because, a lot of users prefer simple and straight forward ads, to the complicated and difficult-to-understand ones.
Take the number of Podcast listeners in the US alone, on a monthly basis, which has grown to 105 Million listeners. So, since a great increase has set in the Podcast industry, it is the best suited for advertising, hence the 2.1% annual increase in Podcasts ads.
From 2014–2019, there has been a tremendous increase in the revenue inputted into the global Podcast ads.
Research has it that the yearly amount spent on audio ads has risen to $22 Billion, just within these couple of years.
In the near future, the Podcast ads are expected to rise unlimitedly by at least $4 Billion USD by 2023.
It’s a good thing PodMiners has come into play because it will leverage the use of the blockchain technology to judiciously sway the massive usage of Podcasts to facilitate the vast improvement of the Podcast ads.
With PodMiners in operation, revenue generated from Podcasts ads will increase greatly, as it has put a lot of things in order to ensure this.
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