10 marketplace monetisation strategies

Pawel Chudzinski
Sep 5, 2017 · 9 min read
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Photo by Jezar on Unsplash
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Etsy’s pricing page is easy to read and transparent. In addition to charging 3.5% of the selling price and $0.20 listing fee, they also monetise through a number of other services.
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Premium listings in the search results of Pizza.de (marked with ‘Anzeige’).
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First results on google are paid premium listings, provided they have a minimum quality score.
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Docplanner’s pricing page (here in Polish) looks like a SaaS pricing page — not what you would expect from a marketplace.
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This is how Care.com summarises its mission and business model.
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Takeaway.com charging EUR 1.22 for credit card payments.
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The value chain of credit card payments is complex. You can charge the sellers a margin on top of the interchange fee. My guess is (not enough data points), that it is hard to make more than 1% net of the process volume. Check out Mangopay — they are a specialised payment infrastructure provider for marketplaces.
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Pricing page of Oferteo (PL) — you buy credits, which you can turn into specific introductions on the platform. Credits are valid for one year.
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Additional services for drivers at Uber Germany (where I am not sure it can operate legally at the moment).

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