Understanding viral growth in SaaS

A few tips to unlock virality and maintain low CACs at scale

Louis Coppey
May 6 · 8 min read
This tweet explains it well.

0/ Deconstructing a viral loop

A typical viral loop

And thus, k = Activation * Exposure/Contamination * Conversion

1/ Activation

2/ Exposure/Contamination

3/ Conversion

Product is now viewed by a new recipient, your job is to convert it into a user

4/ Summary

5/ Some final tips

Point Nine Land

Stories from the P9 team & portfolio companies

Louis Coppey

Written by

VC @pointninecap, @MIT grad, writing about #VC, #SaaS, and #Automation.

Point Nine Land

Stories from the P9 team & portfolio companies