Now Introducing…

The New Way to Do Design: Continuous

Alie Heenan
Polar Notion
2 min readJan 14, 2019

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Through the years, we’ve learned that great design work is much like getting work done on your car. If you only bring your car to the shop when something’s making a funny noise, you end up with an okay car.

People who get regular maintenance on their car are proud. They’re proud of the continual, year by year investment in Ol’ Sallie and how she hardly needs any expensive work. They continually make small investments, they don’t spend thousands of dollars at a time, and they enjoy the ride from Point A to Point B. They trust she’ll get them there.

In design work, we’ve learned that continual investment over time yields phenomenal results. We don’t want what we’ve designed for you to miss the mark. We want to spend the time to get to know you and your brand, see what messages resonate with your audience, and continually refine your brand. Like any great relationship, commitment and investment are key. This is why we’re launching Family and Friends!

Family and Friends is Polar Notion’s brand new Design Retainer program, where we spend dedicated time each month working with you to refine your brand, create social media assets, apparel designs, and whatever else you may need. We start each month with a conversation, nailing down what your top priorities are at the moment and figure out what we can tackle. By having this conversation on a monthly basis, we gain a deeper understanding of your brand and deliver work that’s increasingly spot on. We want to give you that “thanks, this is perfect” experience, and we know that happens over time.

Before the month closes, we hand over your designs and make a few tweaks if needed. We also make sure to tuck away your feedback about how we’re communicating your brand and apply it to next month’s work. After that, we continue forward, reset objectives for the next month, and get to work.

Come join the Family. We have 15 spots available, and if you’re a small business, coffee shop, entrepreneur, and/or ice cream aficionado trying to make it big, drop your email here and we’ll send you some samples of our work.

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Alie Heenan
Polar Notion

director of operations @ snowboarders and skiers for christ! previously a PM @polarnotion, cast member @disney, and team leader at the good ol @chickfila. 🐔