How Narrative Drives Movements
Marshall Ganz explains how skilled campaigners leverage the public narrative to their advantage.
Published in
2 min readApr 14, 2017
Senior Lecturer Marshall Ganz, a veteran grassroots organizer, describes the essential role of storytelling in leadership and organizing. He explains how skilled campaigners leverage the public narrative to their advantage by appealing first to the heart, and then the mind, citing recent examples on both sides of the aisle.
HKS PolicyCast is the official podcast of Harvard Kennedy School, featuring interviews with scholars and leading practitioners in public policy, leadership, and international affairs. It is hosted by filmmaker, writer, and policy wonk Matt Cadwallader.
