Noted: Chewy.com’s focus management
A quick pat on the back for Chewy.com’s design team. They use several simple tactics to keep user’s focused on the task at hand while shopping amidst thousands of attention-grabbing pet products.
The designers are using a darkened overlay, triggered on hover, to provide contrast to their navigation drop downs mega-menus.
In their mega-menus, the designers managed to balance whitespace with a huge amount of content. Not a bad balance of whitespace either. ;)
What doesn’t work
The fading animation for the darkened overlay can sometimes feel sluggish. This draws your attention to the very thing meant to keep you focused on ––something else. 😳
About this series
In our Noted series, we take a second to record some of the many observations we make as a product design team. Things that inspire us, things that make our eyes hurt, and things that affirm experiences we’ve had along the way.