Noted: The challenge of iterative design

Jimmy Smith
Policygenius
Published in
2 min readSep 1, 2017

In the medium post titled “Junior Designers vs. Senior Designers”, Julie Zhuo uses a series of sketches and illustrations to convey the differences between junior and senior designers.

Not only do these simple illustrations do a great job of highlighting the different challenges product designers encounter, but more importantly how experienced designers can effectively approach and solve their creative problems.

My Takeaway: The Power of Execution & Iteration

Out of all of Julie’s illustrations, the one referencing the different stages of design between junior and senior designers resonated with me the most. Throughout my career I’ve had to learn the importance of execution and how design is an iterative process that doesn’t end when a solution is shipped.

The stages of design to a junior product designer (left) and a senior product designer (right) by Julie Zhuo

Although this sounds like an easy task, shipping and effectively iterating on a product until you get the results you want (aka the “lords work”) is one of the most challenging pieces of the product design process. Rarely do we get things right on the first try, so learning how to take feedback and iterate on it is a daunting task.

As a member of the design team here at Policygenius, this is one of the challenges we face as we strive to create an insurance buying experience that doesn’t suck. Learning how to take user feedback and dissect it to create a better experience is a challenging, yet important aspect to our design process. As we prepare for a major rebrand here at the company, it’s up to us as designers to perform the “lords work” and create an amazing product for our users.

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