Campaign Final Report

At the end of semester, each student will submit a 1500 words report, excluding bibliography.

Deadline: Thursday April 26th at 9:30 am

Possible Points: 15

In this short essay the students will present a general reflection of their campaigns project, how it was received in class, if it had any impact outside of the class setting, suggesting ways to further develop it, and offer an accurate self-evaluation of the in-class presentation and of the overall development.

The report should address also the different stages of the development of the social media component of the campaign, including an assessment of the audience engagement based on the study of Instagram analytics. If the campaign included other events outside of social media, they also need to be discussed in the report.

The final report will reflect the structure of your presentation, and it will have to include:

• outline the Story driving the main idea of the campaign (following the guidelines provided here)
• overview of your project development
• present the Instagram account, discussing the five most representative posts
• discuss another aspects of the campign
• discuss preliminary audience response to the campaign, by also mentioning analytics numbers of the Instagram account
• present one possible future development of the campaign
• address class questions and feedback emerged during discussion of the project