Uh-oh.

Spaghetti-O’s encourages Americans to “Remember Pearl Harbor” with them on Twitter

Today is Pearl Harbor Day — a day that invariably generates both honest commemoration of those whose lives were lost, and a flood of bigotry and misdirected social media hatred against Japanese people (none of whom had anything to do with Pearl Harbor, and most of whom weren’t even alive when World War II was happening).

So naturally, you’d think a ready-to-reheat snack meal product for kids would know better than to ham-handedly stumble into the morass of clumsily trying to bandwagon self-promotion on a historical event that generates both solemn emotion and incredibly ignorant racism, right?

Well, you’d think wrong. Campbell’s Soup Company’s decision to post the following tweet has generated a firestorm of rage and a flood of snark—appropriately so.

The tweet has since been yanked. But you have to wonder if Campbell’s is planning on commemorating other signal events in World War II history with flag-waving anthropomorphic pasta cartoons as well?

EDIT:

And just in case it’s not clear why SpaghettiO’s tweet was crass and offensive, here’s one more: