Here’s my prediction: Donald Trump won’t run for president in 2024.
Beginning the game in 1988, Trump spent most of the 2000’s flirting with the idea of running. Coyly telling people he was going to run, he tantalized them with what “could be” if only the “amazingly successful businessman” ran. Each time, after being courted by an assortment of influential Republicans, he would bail at the last minute. The standard excuse was that his business empire called.
The truth was, Trump was deathly afraid of losing. While it might have seemed he was an empty shell of a man, he turned out to be a Trojan Horse in it’s truest sense. The cost to America of Trump’s rise to the presidency is a value that most of us politically, and not-so-politically, aware can yet truly fathom. The lid is off and the evil unleashed will not be going back inside the box anytime soon. From January 20th, 2017, we learned that Trump was “incapable” — there is really so much that follows this word and I will leave it just as it is — incapable.
The sense of psychological devastation that Trump felt upon losing in 2020 was so great that he decided to literally tear the country apart with the Big Lie. From the moment, when his red-with-anger face filled our television screens in the wee hours of November 4th to tell the world he had been cheated, the moment most of us Trump-haters knew would come had arrived — a nightmare came true. America be damned, Trump was going to do everything he could not to lose — losing is for losers in his world.
The reason Trump won’t run in 2024 quite simply comes down to one small fact: He knows that he can’t win.
Regardless of the rash of voter suppression laws being passed all across the country, he still won’t be able to beat either an incumbent Biden, or the Democrat who secures the nomination in place of Biden. For as much as he is loved, he is hated even more. Despite the race to fascism by many in the modern Republican Party and the incessant drumbeat of conspiracy being fueled by rightwing media, many Americans are getting used to the relative calm. A Twitter-less respite where the government actually governs, actually solves some problems. Few people will voluntarily peel back a freshly-formed scar just to remind themselves that there is indeed a cut underneath.
Trump personally can’t do another loss, especially at the end of a life spent lying 24/7 that he was the greatest human every born; but he and his family, will spend the next three years teasing the electorate with “the big promise” — not to be confused with the Big Lie — that he will run again to continue what he started.
Former President Donald Trump said he is “seriously” considering another White House bid during an interview that aired Monday night. Trump teased the idea of a 2024 presidential run, but again declined to fully commit, during a sit-down interview with Fox News’ Sean Hannity “So I say this, I am looking at it very seriously, beyond seriously,” Trump said. “From a legal standpoint, I don’t want to really talk about it yet, it’s a little too soon,” he added (Trump Considering).
The road to the White House, however, needs financial support. Funds will flow effortlessly from the tattered wallets to Trump’s Save America leadership PAC. The jar stuffed with rainy days funds, the one “up in the small cabinet just over the frig,” will be emptied, and its contents sent to bankroll the Trump family. Americans unable to afford to get their teeth fixed, letting them drop out instead one at a time, will be sending the few dollars they have to ensure Donald Jr. is able to support his coke habit — not proven, by the way. The funds will be going to maintain the multi-million dollar mansions the Trump kids all bought in close proximity to daddy.
The Trump family has never found it morally questionable to use money sent to them for one thing, like Trump University, to cover the exorbitance of their personal lives. The Trumps view everything through the lens that “we are a brand.” Anything that they might want in life, say, a Ferrari, or a $10 million mansion in Florida, is considered in the long term good for increasing brand equity. If it increases the value of the Trump brand, then its good for business — it might even be a tax write-off.
The Trump boys have been increasing their public speaking engagements, and daddy has been hitting the media circuit as well. Positioning himself as the kingmaker for Republican candidates, Trump is cleverly letting his nationwide following know that if they love him then let him decide whom the money should support — in other words, send it to him, folks.
“Look, almost everybody I endorse wins,” Trump told host Sean Hannity, specifically referring to Rep. Julia Letlow, whom he endorsed for Louisiana’s 5th Congressional District, after her husband, late Rep.-elect Luke Letlow, died of COVID-19 complications in December. Julia Letlow won her special election in March (Trump Endorses).
Donny Sr. has also been rewriting the record on his four years in the White House. Speaking at a dinner the RNC’s recently held at Trump’s resort, the ex-president went off. Railing against Biden, mocking McConnell and whining intolerably about the Big Lie, the crowd of GOP bigwigs and donors ate it up.
Donald Jr. maintains his strong following with Trumpists thanks to things like silly memes of Biden falling he shares. He also complains incessantly about how the Biden Administration is actually governing; and, in general the whole Trump machine just trashes Biden’s efforts to restore the nation to some semblance of order.
Last week, Junior was attacking the corporations who dared to object to Republican voter suppression laws passed in Georgia. He called these laws, and ones being put forth in other states, “common sense voter ID laws.” The companies against the laws, he said, are clearly anti-American. Coca-Cola happens to be one of those companies. Honestly, Coke is the epitome of all that is bad about American corporatism. Based in Atlanta, Coke has surprisingly been against the voter suppression laws.
While playing his cards for 2024 very close to his chest, Trump has been amassing a war chest, estimated to be as much as $85 million dollars now. The reason people send the “tithings” to him is because they want to see him run again — and obviously win back the presidency. Trump, in order to keep up the mystery, offers that he will first use his wealth to ensure that the Congress be filled with politicians who show him deer-in-headlights like reverence.
It’s Always Just Been About the Trump Brand
As a professional in marketing and communications, I will say this: Trump is a master at PR and marketing. Even though we know he is completely and totally full of it, here he is once again drawing the media’s attention to himself by playing the game of “I will probably, maybe definitely, not sure but am seriously serious about running again…maybe.” Only Trump could get the media to consider an answer like that, even after we lived with his vortex of incessant lies for four year, seriously. Whatever the value of the free media he attained prior to the 2016 election, if he plays his cards right, he will get a much larger amount between now and 2024.
By telling his followers to back certain individuals in 2022, Trump is positioning himself as the sole powerbroker for all things Republican; he is actually making it seem to the country, and the media, that he has calmed a bit; and, he is now playing the role of seasoned party leader. Being off of Twitter will actually serve his cause well, as it deprives him of himself, of the the uncontrollable urges he has to be the center of attention. This forced discipline could win back moderates.
In the instance when Trump will need some Trumpist-craziness, all he needs to do is point to someone and say, “you aren’t being nutty enough and so you could lose my blessing.” Politician in question sells his, or her, soul and Trump is happy. If the media, and moderates, don’t like what was said, Trump is technically free of blame — he remains the seasoned party leader — and that politician takes the fall.
It’s almost genius, folks; and, where it isn’t genius it is an undoubtedly sound money-making idea. Trump’s PAC is going to clean house between now and 2024, and we know a lot of that money will be funneled legally and illegally back to the Trump family. Trump’s fight with the GOP about the use of his name, or image, is an amazing admission by the president, and his family, that it has always just been about the brand’s value.
Trump has always been about his name. He tries to brand anything that stands still for more than a few minutes. If you have ever stayed in a Trump hotel, you will see that literally everything in the room can be purchased with those five letters emblazoned across the item. His name, Trump, is a commodity in the hearts, and marketing plans, of the Trump family. If someone wants to donate $5 to the Republican Party because they love Trump, then they should be giving that money directly to Trump’s PAC, right?
I think when all is said and done, and the Trump’s are rotting in some mausoleums somewhere, historians will determine that being the president of the United States, wasn’t anywhere near as profitable a venture as Trump thought it would be. The family business has suffered, and will suffer more when the debt comes due this year.
President Trump painted a rosy picture of his financial condition during a televised town hall on Thursday night, calling his hundreds of millions of dollars in debt coming due “a peanut” and saying he had borrowed it as a favor to lenders eager to take advantage of his financial strength.
In fact, the loans, and the unusual requirement he had to accept to receive them, illustrate the financial challenges he faces and the longstanding reluctance of banks to deal with him.
Mr. Trump had to personally guarantee $421 million in debt, a rare step that lenders only require of businesses that may not be able to repay. The commitment puts his assets on the line and could place his lenders, should he be re-elected, in the position of deciding whether to foreclose on a sitting president (Debt Due).
It sure will be a sweet moment for humankind if the Trump holdings get sold off at an auction to cover what is owed. The marketing objective now for the Trump family business is to ensure that dotard remains in the spotlight just enough so that the obsession for all things 45 (45th President) never wain; and, to remind his faithful that their god is in dire straits because he “went to battle for them and the machine came after him. So you must help us.”
The quarters will be saved, and the change jars near the front door, renamed to “Donny Banks,” will overflow and Trumpism will be with us for years to come; saved by the very same suckers who are its greatest victims.
Oh how I want to see the sheriffs come on foreclosing day at Mar-a-Lago…maybe if I click my heels together this wish will come true.