The Message We’re Missing on Vaccinations

People aren’t doing it for the free doughnuts. But they might do it for America.

Sheldon Clay
Politically Speaking
7 min readJul 15, 2021

--

Photo by Marisol Benitez on Unsplash

The great patriotic holiday of July 4 came and went, and so did the brief hullabaloo in the press over our failure to hit Joe Biden’s deadline for getting at least one COVID shot into the arms of 70% of U.S. adults.

The president made a speech promising to go “house-to-house” if that’s what it takes to persuade more people to get vaccinated. Comparisons are being made to an old-school get-out-the-vote effort.

We’ve been promised free doughnuts and free beer. We’ve been entered in million dollar lotteries. West Virginia was giving away hunting rifles. Washington state was giving free weed to the newly jabbed.

And yet the country seems destined to end up stuck somewhere around the two-thirds mark with our vaccination effort. An impressive miracle of public health considering the sorry place we were at one year ago. But not enough to beat the virus.

No one has tried the one thing I believe would work. A little good-old American patriotism.

We need a more involving message.

The model I’m thinking of is the “home front” effort that rallied the nation during the Second…

--

--

Sheldon Clay
Politically Speaking

Writer. Observer of mass culture, communications and creativity.