How to Be More Persuasive

Lasting attitude change requires knowing your audience.

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Image by Omni Matryx from Pixabay

Rants might make us feel good in the moment, but they aren’t persuasive in the long-term effort to change attitudes or policy.

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Our own position about an issue anchors our range of accepting or rejecting messages.
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Encountering messages consistent with our beliefs
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If our position is intense and our involvement is high, we have a wider latitude of rejection.
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The wider the latitude of non-commitment, the more open to attitude change.
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How a Facebook post can fall into the latitude of rejection

Written by

Former TV person, current college professor and media researcher. Ironman triathlete, meditation teacher and yoga instructor. https://www.brad4d-wellness.com

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