Pollchain pays attention to the potential of popular voting

Pollchain
pollchain
Published in
2 min readSep 13, 2022

With the rapid development of information and communication technology after the spread of the Internet, the data produced by consumers while using the service has a tremendous value. This is because by collecting the data produced by consumers, it is possible to understand individual preferences and needs, so that advertising or marketing can be carried out by focusing on them.

All companies are putting a lot of effort into collecting consumer data because it maximizes the effectiveness of advertising. Among them, the most used method is voting.

This is because voting is the easiest way to understand the tendencies and needs of an individual or a specific group. For this reason, voting started as a political topic, but in modern times, voting is being used on everyday, light topics such as hobbies and habits.

In particular, voting makes it possible to gather the opinions of the majority into the opinions of the minority. Pollchain thought that it would be helpful for many people to make decisions if they create a community by forming collective intelligence using these voting characteristics.

To create such a community, Pollchain fuses blockchain technology with voting to create a type of knowledge sharing community that did not exist in the traditional marketplace. Pollchain’s community rewards both voters and proposers, and creates a new voting environment based on this.

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