As Ice Melts, So Does the Climate Crisis Font
The newspaper Helsingin Sanomat commissioned a free font to exhibit the urgency of climate change based on real climate data.
Polar bears aren’t doing the trick; at least that is what this new font would have you think.
To convey the urgency of climate change, Nordic newspaper, Helsingin Sanomat released to the public the “Climate Crisis Font.” In a press release the Editor-in-chief from Helsingin Sanomat, Kaius Niemi, said:
“Our mission is to make complex matters more comprehensible for our readers. What the past year has taught us is that humankind is much more adept to act when faced with an abrupt threat such as COVID-19. So when it comes to more complex issues such as climate change we need to find different ways to concretize the urgency”
In the age of climate change, visualizing data for a public that is not necessarily well versed in climate science is crucial for environmental change stoked by political and societal movements. Since the late 70s, Helsingin Sanomat has been covering the effects of climate change. Last year, they commissioned two type face artists, Daniel Coull and Eino Korkala, to create something new to describe something old. They came up with the Climate Crisis Font.
