What is a Brand Concept?

Cat How
Cat How
Sep 5, 2018 · 4 min read

What is a concept? A concept can be defined as an ‘abstract idea’. This ‘idea’ can be broken down further…

Image by Polleni Branding Agency

Concepts can be mental representations, abstract objects or abilities which form the basic building blocks of thoughts or beliefs. So a concept can be a range of different things in itself, it is just fundamentally something with meaning that is abstracted.

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Cat How

Written by

Cat How

Creative Director. Former hack. Co-Founder of www.polleni.com & www.pollenplace.com. Lisbon.

Polleni: New Brand Ideas

Polleni is a creative agency who elevate brands with words, images and optimism. We believe in new brand ideas. Bristol & Lisbon. www.polleni.com

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