What is a Brand Concept?
Sep 5, 2018 · 4 min read
What is a concept? A concept can be defined as an ‘abstract idea’. This ‘idea’ can be broken down further…

Concepts can be mental representations, abstract objects or abilities which form the basic building blocks of thoughts or beliefs. So a concept can be a range of different things in itself, it is just fundamentally something with meaning that is abstracted.


