Crypto in sports: What are ASR, JUV & ACM fan tokens?

Poloniex
The Poloniex blog
Published in
4 min readOct 31, 2022

To ride on the football fever ahead of the World Cup 2022, Polopedia created a new explainer series on “Crypto in Sports” last week to introduce the fan tokens created by Socios.com, the fan engagement and rewards platform, under the blockchain infrastructure, Chiliz.

This time, we are going to talk about the three top-flight teams in Italian football, AS Roma, Juventus and AC Milan. As the 2022–23 Serie A is now in full swing, you get a chance to understand how their corresponding fan tokens, ASR, JUV, and, ACM, work for influencing the clubs’ decisions.

What are they?

ASR Fan Token: On July 19, 2019, A.S. Roma became the second Italian football club to launch its official fan token: ASR, which allows fans to collectively vote for club-related issues, ranging from renaming the training ground, the team bus design, and writing fan messages at the stadium, etc. Besides, fans can also earn rewards by participating in quizzes and games. The more rewards they earn, the higher chances they will get the once-in-a-lifetime experiences. In the future, ASR will allow holders to earn Non-Fungible Token (NFT) rewards, too.

JUV Fan Token: Juventus FC is the first football team in the world to launch the fan token: JUV, using it to interact with fans. The supply of JUV is limited to 20,000,000, which guarantees scarcity to give token holders the privileges of making the club’s decisions on the pennant design, the goal celebration song, the redesign of the “J” logo and more to get in the driving seat to steer the club to the right directions.

ACM Fan Token: In January 2021, A.C. Milan jumped on the Web3 bandwagon to launch its official fan token, ACM, on the fan engagement and rewards platform Socios.com, which is powered by Chiliz. With a total supply of 20,000,000, ACM allows token holders to join the decision-making process of the club, including choosing the official “fan motto” that features inside the club’s dressing room, voting for the exclusive content that they wish to see in the summer tour, and joining hands together to create unique artwork or kit for the club legends. In the future, ACM may allow holders to earn NFT rewards.

How do they perform?

ASR Fan Token:

As the official fan token of A.S. Roma, ASR is now trading at $3.15 by press time and DigtialCoinPrice predicted that the price of the token may go up to almost double to between $6.19 and $7.36 in 2024. Founded in 1927, A.S. Roma, commonly known as Roma, has had a brilliant track record in the past with three Serie A titles, nine Coppa Italia titles, and two Supercoppa Italiana titles, one Inter-Cities Fairs Cup in 1960–61 as well as one UEFA Europa Conference League title in 2012–22.

JUV Fan Token:

As mentioned above, Juventus FC, aka Juve, was the pioneer of partnering with Chiliz to launch its fan token: JUV, which hit an all-time high of $37.83 on Dec 21, 2020, according to CoinGecko. Although the price of JUV fan token has dropped to a single digit to around $4 by press time, it’s expected to increase between $6 to $7 next year based on the DigitalCoinPrice data, since the club has won 36 Serie A titles, nine Supercoppa Italiana titles, 14 Coppa Italia titles, two European Cup/UEFA Champions Leagues as well as three UEFA Cups since its establishment in 1897, all of which proved that the club holds a strong position in the football industry.

ACM Fan Token:

ACM is the official fan token of A.C. Milan, which was founded in 1899. The token is priced at $3.15 by the press time. Because A.C. Milan, simply Milan, is one of the most popular Italian clubs with a good track record of snatching at least seven European Cup/UEFA Champions League titles, 19 Serie A titles, five Coppa Italia titles and beyond, DigitalCoinPrice predicts that ACM will go up to $5.64 next year.

How can we purchase fan tokens?

No matter which football team you support, you can purchase ASR, JUV, or ACM tokens on the Socios platform to get involved in different club’s governance. Or else, you can also purchase the aforesaid tokens at credible crypto exchanges, including Poloniex, where you can trade them on the spot market with cryptocurrencies including USDD and USDT.

Attention, please!

Sharing is a blessing! That’s why Poloniex is joining hands with Chiliz to launch the “Learn & Earn” campaigns to allow users to share up to $120,000 worth of the fan tokens in the football season, and ahead of the World Cup 2022. Sounds fun? Please click here to answer the quizzes to share the prize pools of $120,000 now!

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Poloniex
The Poloniex blog

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