A/B Testing: The Africa Report’s Successful Strategy with Poool
A/B testing — the marketing equivalent of a game show where two versions of a campaign face off to see which one wins!
Whether it’s web design, email marketing, or product development, A/B testing is a powerful tool that helps businesses optimize their strategies. By comparing two versions of a variable, this user-friendly testing method provides valuable insights into customer behavior, allowing businesses to make data-driven decisions and increase revenue in the ever-competitive digital landscape.
For publishers with a subscription or membership strategy, A/B testing is crucial to improve engagement, click-through rates and conversion rates. One publisher well aware of this is The Africa Report who have been using Poool’s A/B testing features to optimize their reader revenue strategy, analyzing performance in the Poool Dashboard.
The outcome?
- The Africa Report increased their database thanks to a newsletter wall, which also proved an essential tool for audience engagement
- The publisher almost doubled their number of subscribers
In this article we’ll dig into how The Africa Report’s team, worked together with Poool’s consultancy to improve their subscription strategy — the different A/B tests they decided to run, the KPIs that mattered for them and how they analyzed performance.
