Ask the experts: how can you make newsletters valuable in a reader revenue model?

Are newsletters really valuable in a reader revenue model? It’s a question brought up by a reader, and one that caught my attention. Whilst there’s been a lot of buzz around newsletters over recent years, and plenty of informative content on how to make them a success, there’s been a lack of focus on the real value of newsletters. And by value, I mean money. Reader revenue. Not simply engagement or traffic acquisition — are newsletters really valuable to a reader revenue model?

To investigate, I called upon a mix of newsletter experts, asking them how publishers can maximize the value of newsletters.

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

A defined goal and purpose for your newsletter

I know Eric Le Braz’s hourglass framework told me to not reveal all before the paywall, but in short, everyone was in agreement that yes, newsletters are hugely valuable to a reader revenue model.

However…

The key is to clearly define the goal and purpose of each individual newsletter.

…

Read the full article on The Audiencers.